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Copywriter II, External Marketing

Pilot Company
Full-time
On-site
Knoxville, Tennessee, United States

Company Description

Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.

Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.

Military encouraged to apply.

Job Description

This is not a remote role and will report on a hybrid schedule to our Knoxville, TN office. 

As an Ad Copywriter, you'll be the creative wordsmith behind our campaigns,
crafting compelling and succinct content that captures attention and drives
engagement. You'll collaborate closely with our External Brand and Creative
teams to ensure cohesive messaging across print and digital platforms.
Essential Functions
1. Develop catchy headlines and engaging copy for various marketing
campaigns.
2. Create compelling content for print and digital assets, including instore
displays and online advertisements.
3. Craft concise and impactful messages that resonate with our target
audience.
4. Collaborate with the Brand and Creative teams to ensure alignment
and consistency across all marketing materials.
5. Partner with the Brand and Creative teams to brainstorm and
conceptualize ideas for new campaigns and promotions.
6. Edit and proofread content to maintain high-quality standards and
brand voice.
7. Stay updated on industry trends and incorporate best practices into
your writing.
8. Model behaviors that support the company’s common purpose;
ensure guests and team members are supported at the highest level.
9. Ensure all activities follow rules, regulations, policies, and procedures.
10. Complete other duties as assigned.

Qualifications

  • Bachelor’s degree in Advertising, Marketing, English, Journalism, or a related field.
  • At least 3-5 years of experience in copywriting within advertising or a fast-paced marketing environment.
  • Exceptional writing and editing skills, with a knack for "saying more with less."
  • A portfolio showcasing your ability to create compelling and effective marketing content, particularly clever and catchy headlines.
  • Advanced command of the English language, with impeccable grammar, spelling, and punctuation skills.

Competencies

  • Strong conceptual thinking and creativity.
  • Ability to work collaboratively with internal and external teams.
  • Experience with both print and digital marketing channels.
  • Excellent time management and organizational skills.

Additional Information

Travel

Travel required less than 5 %

Physical Requirements & Working Conditions

General office work requiring sitting or standing for extended periods of
time